HOW THE PSYCHOLOGY OF COLOR AFFECTS BRAND RECOGNITION

Thinking about your communication, brand and logo? It is colors you should be really careful about.

There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.

So let’s dive right into the analysis with a question –¬†Starbucks? Youtube? DHL?

Here’s why there’s such swirling controversy surrounding color marketing. Some of it is entirely subjective. For two reasons. 1) If, from the moment you are born, you’re taught that the sky is green and grass is blue, then that is your reality. Perception = reality. 2) If, when you were growing up, you picked a favorite color and have stuck with that color, then chances are that color will hold confidence and security to you – regardless of what the color is. Simply put, your upbringing and experiences impact the emotions you associate with different colors.

Continue reading