Let’s say you’ve figured out a great idea for a new product or to start your own business, and you have the firm belief that it will take the world by storm. Before you go any further, the next step is figuring out just who your market is.
Digital technologies are radically transforming business models and it’s uncomfortable terrain for many strategists. On the other hand, it’s familiar territory to innovators, who’ve spent decades wrestling with the problem of how to manage uncertainty when there is little to guide them in getting their new offering to a new audience or market.
Written by: Simon Skowronski, LPVC, Venture Capital Partner
It is an interesting graph as it was made after dissecting over 100 top startup failures.
Contrary to common beliefs, content marketing is NOT the solution to a tactical problem. Many so-called approaches to content marketing are merely just content with no marketing ROI.
A colorful e-book, a YouTube video of your advertising campaign, a landing page with content are not content marketing. Consider the facts that content marketing is the top priority for many marketing professionals and yet most have no idea what is it or even what to do about it.
Statistical data show that content marketing is here to stay. Still it needs to become an integral part of a strategic approach to marketing across the enterprise landscape, where a sociable culture should be established that delivers customer-focused content continuously.
By letting data guide you, you’ll establish a strong connection between every angle of your business and the relevant performance metrics, driving your team forward, problem solve effectively and helping the company reach its full potential. To do so, you need the right tools and methods. Here are seven tips for helping your team become metrics savvy:
Thinking about your communication, brand and logo? It is colors you should be really careful about.
There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.
So let’s dive right into the analysis with a question – Starbucks? Youtube? DHL?
Here’s why there’s such swirling controversy surrounding color marketing. Some of it is entirely subjective. For two reasons. 1) If, from the moment you are born, you’re taught that the sky is green and grass is blue, then that is your reality. Perception = reality. 2) If, when you were growing up, you picked a favorite color and have stuck with that color, then chances are that color will hold confidence and security to you – regardless of what the color is. Simply put, your upbringing and experiences impact the emotions you associate with different colors.
The definition of a service company is a commercial enterprise that provides work performed in an expert manner by an individual or team for the benefit of its customers. A typical service business provides intangible products, such as accounting, banking, consulting, cleaning, landscaping, education, insurance, treatment, and transportation services.
Written by Mark Suster, Entrepreneur
This weekend I was reading the NY Times online and I came across this excellent piece about ADHD written by Richard Friedman, a professor of clinical psychiatry. In the article the author talks about the condition of the brain – which affects up to 11% of American children in which people with ADHD (or ADD, which doesn’t have hyperactivity) – in which people with ADD have a low tolerance for routine tasks and thus they seek out “novelty”.