CONTENT MARKETING: A STRATEGIC SOLUTION TO A STRATEGIC PROBLEM

Contrary to common beliefs, content marketing is NOT the solution to a tactical problem. Many so-called approaches to content marketing are merely just content with no marketing ROI.

A colorful e-book, a YouTube video of your advertising campaign, a landing page with content are not content marketing. Consider the facts that content marketing is the top priority for many marketing professionals and yet most have no idea what is it or even what to do about it.

Statistical data show that content marketing is here to stay. Still it needs to become an integral part of a strategic approach to marketing across the enterprise landscape, where a sociable culture should be established that delivers customer-focused content continuously.

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HOW THE PSYCHOLOGY OF COLOR AFFECTS BRAND RECOGNITION

Thinking about your communication, brand and logo? It is colors you should be really careful about.

There are a lot of doubters in the world of marketing about the roles that colors play in buying decisions.

So let’s dive right into the analysis with a question – Starbucks? Youtube? DHL?

Here’s why there’s such swirling controversy surrounding color marketing. Some of it is entirely subjective. For two reasons. 1) If, from the moment you are born, you’re taught that the sky is green and grass is blue, then that is your reality. Perception = reality. 2) If, when you were growing up, you picked a favorite color and have stuck with that color, then chances are that color will hold confidence and security to you – regardless of what the color is. Simply put, your upbringing and experiences impact the emotions you associate with different colors.

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WHY ADD MIGHT ACTUALLY BENEFIT STARTUP ENTERPRENEURS

Written by Mark Suster, Entrepreneur

 

This weekend I was reading the NY Times online and I came across this excellent piece about ADHD written by Richard Friedman, a professor of clinical psychiatry. In the article the author talks about the condition of the brain – which affects up to 11% of American children in which people with ADHD (or ADD, which doesn’t have hyperactivity) – in which people with ADD have a low tolerance for routine tasks and thus they seek out “novelty”.

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